A platform that provides valuable insights, about real people
PiM - People in Market
Seamless integration of your 1st party data, with rich on and offline sources. To give you actionable insights, clearly defined customer audience segments, DSP connectors and Reverse Attribution.
How can Pim help your business?
Data Onboarding
Refine the accuracy of your current customer data.
Take your current data, siloed in lists and spreadsheets, plug it into the PiM platform to clean, remove duplications, refine and enrich for complete customer oversight.
Identity Graph
Scale your audience - find new customers.
Our identity graph has over 495 million digital identities. So, you can extend your 1st party data to increase the scale of your targeting with precision and insight.
Geo Location
Engage offline consumers, online.
Use up to 18 months of geo history to create segments and audiences from foot traffic. You can retarget past visitors, or target audiences from competitor locations.
Market Insights
Reveal offline consumer trends, to uncover opportunities.
Competitor intelligence and brand performance insights will help you find the right opportunities to engage with customers—past, present, and future.
Custom Audiences
Customize audiences, for more accurate targeting.
Segment customers and create anonymized audiences, to engage with them via your media platforms. You can target precisely to deliver relevant content across all channels.
Campaign Attribution
Be assured of ROI, with accountable attribution.
Create a transaction focused model, unique to you. Use online, offline, and Reverse AttributionTM metrics, to keep ad spend honest.
Platform Features
Consistent, clean, data
Consolidate all 1st party data regardless of source
Pull in data directly or via 3rd part tools, e.g. LiveRamp
Full anonymization and PII compliance
Data matching to ensure completeness of information (markets, stores, people)
Accuracy via graph technology
Graph database technology dynamically consolidates data from various sources
Deterministic and probabilistic modelling and insights provided
Transparency of data connections increases accuracy and value of core data
Robust diagnostic analysis of data
Deeper understanding of consumer offline behavior
Retail based geolocation data provides predictive data for shopping behavior and sales forecasting
State-of-the-art custom geofence data tracks real store visits and measures cross-shopping
Identification of key transactional trends, at macro and local market levels, based on client KPIs
Build custom audiences directly from location data
Tailored insights, to enrich your data
Diagnostically evaluate markets, store performance and marketing effectiveness
Combine data sources to accurately gauge marketing spend vs sales via marketing sales models (MSM)
Break free from traditional retail models
Predict investment needed to meet sales targets over 30/60/90 days
Build your ideal audiences
Find real people to generate custom audiences via advanced predictive analytics
Scaling your own 1st party data to benefit from low customer acquisition costs and high long-term value
Custom audiences tailored to meet your campaign requirements
On-demand audiences to enhance performance of acquisition and brand visibility campaigns
Immediate audience activation via LiveRamp, The Trade Desk, Eyeota, Google, Meta and leading DSP platforms
Audience attribution
Drive growth with improved targeting, conversion and retention
Gain clarity from Reverse Attribution metrics
Benefit from audience segments focused on sales actions, not profiles or demographics
Serve device agnostic content and advertising
Easily activate via your existing marketing partners
Complete compliance
GDPR and CCPA privacy regulations observed at all times—we take compliance seriously, to remove risk for you
All 1st party data anonymized
All stored data anonymized during the collection process
Random identifiers for devices retain anonymity
Audiences Made Actionable
Companies we partner with:
858.295.7720
info@bluemountaininsights.com
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